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Welcome to The Affinage Family


Affinage Salon Professional Hair Colo

Thee unique, technology-driven products have been enthusiastically embraced by the consumers and the hairdressing industry across the globe, making  Affinage one of the fastest growing Hair Care Brands in the world.
Their Mission is to use knowledge, research, innovation & technology to create superior, safe, leading-edge products.   
DAT2™ Diamond Activation Technology is Ammonia Free tone on tone colour it Blends up to 100% grey with Long lasting results – up to 25 washes.  
Keratin repair qualities with luminous finish.
Made with Argan Oil and Shea Butter.


Neuma -Beautiful sustainable- 


Healthy hair is beautiful hair. NEUMA gives you beautiful hair without sacrifice. 

Founded with beauty, health and sustainability, their philosophy is simple. NEUMA believes that professional performance hair care, health and sustainability need not be mutually exclusive.

NEUMA contains ingredients, which above all, do no harm – because like you we care for earth and hair.



ZERO synthetic fragrance, sulfates, parabens, 1,4-dioxane, phthalates, glutens, neurotoxins, aluminum compounds, glycols, formaldehyde donors, ureas, carcinogens and environmental.

FREE of synthetic fragrance, NEUMA uses essential oils to soothe the senses and infuse hair with life, bounce and a healthy radiance. NEUMA uses NATURAL beneficial aromatic essences created by, and extracted from, living plants.

Why use essential oils instead of fragrance? The word “fragrance” covers over 5,000 known chemical substances. Only 1,500 have yet to be tested for safety – over 850 are known carcinogens, neurotoxins, asthma instigators, etc. By using only healthy essential oils, NEUMA can be truly transparent and show you every ingredient in our product

NEUMA formulas also feature a proprietary colour protection system. Phyto Colour Complex™ is a gentle, sulfate free, plant derived surfactant system that removes environmental pollutants from the hair shaft to prevent colour oxidation. It maximizes colour hue, vibrancy and longevity while restoring natural health and shine.

Phyto UV Shield™ is a proprietary blend of certified organic plant extracts that enhance hue, reflectivity, and vibrancy of color. Along with essential oils, it protects color from UVA, UVB oxidation. NEUMA helps to heal and protect hair, sustaining vibrant color – leaving it soft, silky smooth and full of shine. Offering a full range of systems that deliver sensational results – NEUMA leaves hair looking and feeling more beautiful.


  • Renewable, beneficial plant-based, colour safe ingredients
  • Certified Organic Extracts
  • 95% post consumer recycled bottles
  • 100% certified wind power
  • 100% recycled fiber containers
  • Vegan
  • No Animal testing



Label M 


label.m Professional Haircare is the London Fashion Week Official Haircare Product, used backstage to create catwalk-ready styles at more than 40 shows per season. Developed by and for professional stylists under the creative eye of a dynamic international artistic team led by Toni Mascolo and Sacha Mascolo-Tarbuck, label.m pioneers new trends and high quality products every season to help ignite your creativity and individual style.


label.m combines the most effective naturally sourced ingredients and essential oils alongside exclusive label.m technologies that ensure your hair is beautiful from the inside out.


There are eight unique technologies within the label.m range, each one created for a specific need to give a top performance and flawless results.

* Envirosheild Complex - Optimizes shine and protects against heat styling, Color fade and UV Rays.

* Try-Molecular Complex - Repairs from the inside out, whilst moisturizing and thickening.

* M-Flex 3 Complex - Contains ultra hydrating properties, to smooth and straighten with long-lasting results.

* Coil E Complex - Increasing movement and strengthens hair for high definition curls.

* Rejuvin-8 Complex - Counters the key signs of aging for revitalized, radiant, smooth and younger looking hair.

* Tri-Keravitaplex Complex - Targets all hair layers to repair protein deficiencies, nourish and protect from the inside out.

* eleMENts Complex - Innovative technology works to sooth scalp, restore hair vitality and support healthy hair growth.

* NRG Complex - Time release technology and natural ingredients are designed to hydrate, nourish and strengthen hair to promote all 

  over thickness and antioxident protection.



GIBS  Man your man mane! 


 Sleek, healthy, beards and ‘staches are for real men. With argan, olive and sunflower oils, hands down the best stuff for your face muff. It’s the foundation of GIBS beard oils, a magic mix that smooths and softens your scruff like no one’s business. The result: A slick, perfectly polished manly brush in three strapping scents to suit your mood, from caveman to talisman. 

But wait! 

These are beard oils with a bonus: With natural argan, olive and sunflower oil blend busts the same smooth moves on your hair, adding polish, shine and style to neglected mops. It’s also a fantastic tattoo treatment; ink suddenly comes to life against super-conditioned skin. 

One super-powered supernatural beard oil to groom, style and define the man!  Now that’s called a triple threat.

 With GIBS they have your man covered.